Mission Statement & Code of Ethics


Mission Statement

As your financial advisor, we will work diligently to help eliminate the financial dangers that you fear; to assist you in realizing the financial opportunities available to you; and to reinforce and build upon the financial strengths that you currently have in place.

We will:

       Establish a relationship based on mutual trust and a firm understanding of your financial and personal goals and objectives

Be a financial coach and collaborator, not just someone who sells you products and services

Guide you in decisions and not just make them for you

Educate you so you can make suitable and competent financial decisions

Offer flexible pricing strategies that give you freedom of choice

Stay updated and educated in the financial services and insurance fields in order to bring you the most up-to-date and cutting edge strategies available


Code of Ethics

Principle 1 - Integrity

We shall offer and provide professional services with integrity.

Principle 2 - Objective

We shall be objective in providing professional services to clients.

Principle 3 - Competence

We shall provide services to clients competently and maintain the necessary knowledge and skill to continue to do so in those areas in which we are engaged.

Principle 4 - Fairness

We shall perform professional services in a manner that is fair and reasonable to clients, principals, partners, and employers and shall disclose conflict(s) of interest(s) in providing such services.

Principle 5 - Confidentiality

We shall not disclose any confidential client information without specific consent of the client unless in response to proper legal process, to defend against charges of wrongdoing by us or in connection with a civil dispute between us and a client.

Principle 6 - Professionalism

Our conduct in all matters shall reflect credit upon the profession.

Principle 7 - Diligence

We shall act diligently in providing professional services.